Alianza Travi — Brand Character Case Study

Case study · Brand character · Illustration · Mascot design. Illustrations and mascot design for Alianza Travi in Barcelona, Spain. Duration: 2 weeks (1 week design, 1 week revisions).

The brief

A creative challenge since the specific aesthetic was completely outside of me. However, after a good briefing I had an idea of what I would do.

An exciting surprise

Little Travi came to life out of pure creative luck! The assignment was to create illustrations for the presentation of Alianza to school committees. So, in one of the designs, I placed our little friend to give the design a little extra something. Eventually, he became an integral part of all the final images as well as the protagonist of the entire campaign.

The result

What I learned through this project is that with good communication you can overcome insecurities that arise due to lack of experience. Don't be afraid to talk about your doubts, with good will and effort a good result will definitely come!