A free browser idle game about building a design studio. A studio does not grow from logos to packaging — it grows by who is on the other side of the table. Start with a favour for a friend and click it to get paid.
Eight kinds of client, each bigger than the last: a favour for a friend, a local business, a growing brand, a regional company, a funded scale-up, a national brand, a group of companies, a board advisory seat. Every one you take on produces more, and owning 25, 50 or 100 of a kind doubles its speed. Hire a junior designer, a project manager, an art director, a creative director or a managing partner and that work runs without you — including while the tab is closed.
Kit multiplies what the studio earns: a second monitor, a drawing tablet, a calibrated display, a Mac Studio, a large-format proofer, a studio with a door, a second studio. When growth slows you can hand the studio over and start again from nothing — the referrals you earned stay with you, each one adding two per cent to everything you make from then on.
The leaderboard is a race — seconds from your first click to your first million, with three-letter initials, and it shows how many referrals each run carried in.